Apple punts on lower-cost Mac Book

::Apple punts on lower-cost Mac Book::

By not coughing up a low-cost MacBook, as some had expected, Apple has ceded a potentially huge market to PC makers. But is this just all part of Apple's marketing genius?

$999 is as low as Apple will go.

$999 is as low as Apple will go.

(Credit: Apple)

The announcement Tuesday of the $999 white polycarbonate MacBook was pretty ho-hum as product refreshes go (same price, same color as before) but the implication was important: Apple is surrendering a large, emerging laptop market to Microsoft and its coterie of PC makers.

Not that it's necessarily a bad strategy. Market researcher Gartner said recently that Apple's shipments in the U.S. grew year-over-year by 6.8 percent to total 1.57 million during the third quarter, putting it right behind Hewlett-Packard, Dell, and Acer. Comparatively, overall PC shipments in the U.S. grew by 3.5 percent from a year earlier.

But among those unimpressive overall PC numbers (HP's third-quarter shipments grew only 2.7 percent), was an impressive statistic for Acer: buoyed by Netbooks, Acer's shipments grew by 61.4 percent year-over-year, and it blew past Dell to become the No. 2 PC maker worldwide based on this growth.

Granted, Netbooks are a relatively low-profit segment (i.e., profit on a $400 Netbook is going to be a lot less than that on a $999 laptop). Nevertheless, they're a hot market. Intel CEO Paul Otellini has stated numerous times thatIntel was able to create a market that grew faster than either the iPhone or Nintendo Wii. Case in point:Windows 7-based Acer Netbooks are now big on the Home Shopping Network--which claims to have sold more than 5,000 in one segment on Saturday.

And that's not the only market Apple is punting on. A new category of inexpensive, thin laptops has emerged with the roll-out of Windows 7 on Thursday. Like Netbooks, these laptops are light (typically 4 pounds) and don't include an optical drive. But they are relatively powerful and full featured. The 15.6-inch Acer Aspire Timeline, for example, with a 320GB hard disk drive and dual-core Intel processor is fairly well-endowed at only $500.

Apple is not receiving a lot kudos in the mainstream business press by sticking to its $999 guns. The Wall Street Journal said that users can get roughly equivalent laptops for a lot less at Dell and HP. And other publicationshave said that Apple is not just ignoring new market realities but, in fact, ignoring the Mac lineup as a whole in favor of the iPhone.

So, do consumers lose by not getting the chance to buy a competitive low-cost Apple MacBook? The short answer to that rhetorical questions is yes--because Apple offers no alternative to, for example, a thin, light $650 HP Pavilion dm3 laptop.

But an apples-to-apples (pun not intended) comparison shows that while Apple skimps on a couple of white MacBook features, it's not an egregiously bad deal for $999. Let's do a quick side-by-side of the cheapest MacBook with a mainstream HP laptop.

• For $999, you get white polycarbonate wrapped around a 13.3-inch 1280-by-800 LED-backlit glossy widescreen display, a 2.26GHz Intel Core 2 Duo processor, 2GB of memory, a 250GB (5400RPM) hard disk drive, an optical drive, and the standard wireless features. All in a 4.7-pound package.

• For $997, HP will sell you (online) an HP Pavilion dv3t series with a 13.3-inch 1280-by-800 LED-backlit glossy widescreen display, 2.0GHz Intel Core 2 Duo processor, 4GB of memory, a 500GB (5400RPM) hard disk drive, an optical drive, and the standard wireless features. Also, in 4.7-pound package.

Apple beats the HP by a hair in the processor category and loses in the memory and storage departments. If polycarbonate is, in fact, better than the plastics HP uses, then that aspect of the design would be a win for Apple.

The real win, though, is for Apple the company. It avoids the cut-throat sub-$900 laptop market and still sells--quite profitably--a lot of laptops. But will Apple be able to snub this growing market of inexpensive Windows 7 laptops indefinitely? We should know in about six months when Gartner reports first-quarter 2010 numbers.

European laws present challenges for Google Books

::European laws present challenges for Google Books::

MOUNTAIN VIEW, Calif.--As Google closes in on a November 9 deadline to submit a revised settlement in the Google Books case, it continues to pull out all the stops to reassure the world it has the best of intentions.

The controversy over Google's settlement with groups representing book authors and publishers rages on, almost a year after it was first reached. After Google was sued in 2005 for digitizing books without explicit permission, it reached a proposed settlement in October 2008 that would give it unique rights to scan out-of-print yet copyright-protected books, exciting some librarians but raising the ire of many within the publishing and literary communities.

Nevertheless, Google has made painstaking attempts to engage with its enemies in the publishing world. Dan Clancy, engineering director for Google Books, has traveled the country meeting with opponents and supporters, patiently explaining Google's position and preaching the value of a publicly available archive of digital books.

On Thursday, Google hosted a group of four librarians from Europe, where Google has signed partnership agreements with five libraries to discuss the benefits of the project. The settlement is obviously a U.S. matter, but the contentious issues in the settlement do not exactly apply to Europe, because Google says it has not scanned out-of-print but copyright-protected books published in Europe.

Therefore, in Europe Google has only scanned public domain works held by its library partners and books for which it has negotiated scanning rights with rights holders. Still, the settlement process is being watched closely by European authors who have had books published in the U.S., as well as European librarians who are a little jealous over the resources their American counterparts could enjoy under the settlement.

"It's like everyone in the U.S. gets to use cell phones and I'm stuck with a landline," said Sarah Thomas, Bodley's librarian and director of Oxford University's Library Service. "It's a tremendous barrier to advancing knowledge."

Make no mistake: getting this settlement finalized is easily one of Google's highest priorities of the year. There are financial incentives--Google will host links to book stores and place ads on the search result pages--but this is also a core part of Google's mission to organize the world's information.

Even the hardiest Google opponents agree that a digital library of the scope Google is proposing will have tangible benefits for the world. This is especially true for the European libraries, which store books dating as far as the 17th century that are crumbling with the advance of age. Few people are able to see those books because of their value and the remoteness of their location, but putting them online could allow the world to read books they would have once traveled thousands of miles to see, allow researchers from around the world to study their contents, and preserve the knowledge for future generations.

But some, such as German Prime Minister Angela Merkel, are wary about a single company controlling such a library. "The German government has a clear position: copyrights have to be protected on the Internet," The Guardian quoted her as saying last week.

In any event, at the moment European libraries are on the outside when it comes to unlocking the knowledge stored in the millions of out-of-print but copyright-protected books on their shelves. Google's argument all along in the U.S. has been that it was allowed to scan those types of books under fair-use laws, which was disputed by authors and publishers in 2005 but authorization to do so is a key part of the proposed settlement.

Copyright laws vary across Europe, but the concept of fair use generally does not exist, and most books are protected by copyright for 70 to 80 years after the death of the author, the librarians said. Historical works are in the public domain, but that's just a fraction of the overall number of books stored in libraries throughout the world.

Out-of-print books will only be available as limited previews to searchers with links to stores at which they can be bought, but those books will be part of a database that is available to researchers and librarians through an institutional subscription. Researchers outside the U.S. won't have access to that database, which means U.S. libraries and universities would have an advantage.

"We ask our researchers what they want, and they say, 'we need a Google Books European settlement. We need access to books that are out of print but are still in copyright,'" said Klaus Ceynowa, deputy director general for the Bavarian State Library in Germany.

Manuela Palafox, head of digital editions at the University of Complutense of Madrid, Spain, took it a step further. "The most important thing in Europe is to review our copyright laws. We need to adapt it to the digital age."

This, of course, is part of the opposition to Google's settlement in the U.S. Instead of leaving it up to Congress to reform U.S. copyright laws to settle once and for all whether digitizing out-of print but copyright-protected books should be allowed, the settlement is granting that unique sweeping right to a single corporation, and forcing others who may want to digitize these books to cut licensing deals with an organization funded by Google and staffed by directors picked by the groups representing authors and publishers.

So while Google works feverishly on a new settlement in the U.S. ahead of a November 9th deadline, its legal battles may be just beginning. Chinese authors are reportedly gearing up to oppose Google's efforts, and its mission of organizing the world's information may be stymied if European copyright laws forbid the digitization of a huge swath of books published in the last century.

All About FOREX 3

::Forex Robot Are the Keys Behind So Many Successful Forex Trader::


No secret here, the smarter you are the more you earn. A new surprise, the more you understand about what’s going on, the more you earn. And the last one, the better your information, the more you make. If those aren’t enough good reasons to acquire one of the top priced Forex trading methods, then I just don’t know what is.

That’s exactly what a high quality Forex software trading system does for you. It makes you intelligent. And in this deal, being smart is an extremely superior thing indeed. As being intelligent is the first step in the course of becoming rich in this industry. And as we all know, there is not anyplace that can take you to that Promised Land of wealth faster than the money markets.

Sincerely, what a very strong and sophisticated currency trading system does for you is provide you a fixed flow of investment opportunities. It accomplishes this work by initially gathering vast amounts of data that is generated daily by the forex markets.

Second, it moves via this data searching for what is applicable to the investment process and what is useless. And after it has the statistics it requires, it then examines these and makes recommendations found on its preplanned mathematical algorithms.

The reason you should acquire only one of the most influential Forex trading techniques is easy. They are not all created similar, some are basically better at sniffing out leading projection than others. My preferred systems and the ones I use everyday to make my living as do hundreds of thousands of other financiers are called FAP Turbo and Forex MegaDroid.

They both have exclusive websites where you can find out much more information on every product. If you have a chance to examine them you can decide for yourself if one or the other might be of interest to you.

Never before has currency trading been this fast and easy! Grab all the secret info while there is still time at forex infinity pro review.

All About FOREX 2

::How To Master Forex Trading::

Here’s a secret that may well amaze you: There is not alot to study to learn forex trading. Better: Studying to trade Foreign Exchange like a pro can be done in your spare time…

Before Studying to trade Foreign Exchange, you ought to spend some time to familiarize yourself with what the forex market is. The forex market is 36 of the worlds currencies being traded against each other. In the region of 3 trillion US dollars is traded each day. Moreover this enormous international market is also the most accessible, because it’s open 24/7.

One of the most exciting feature of the forex market is that it’s not restricted like some markets. In fact it is one of the easiest markets on the planet where you can trade anytime, anywhere. It’s very possible to attain profound financial profits.

One of the advantages of FX trading is that you don’t need a large amount of capital in order to trade FX. A small amount of capital can be sufficient if you use leverage, a procedure that can step up your trade power and your return on investment (ROI).

Basically “leverage” means you have the capability to control a generous amount of capital using a small amount of real capital and borrowing the rest from your FX broker. The FX trading leverage can be very extreme, up to 400:1. This is a proven technique successfully implemented in their strategies by many traders.

One of the most compelling techniques for successful FX trading is to have your orders in place. And what are the most important orders? It’s simple: The stop loss order and the limit order. This very simple technique will protect you from sizeable losses and will allow you to live through bad trading trends and become successful.

The best way to make sure you are learning to trade FX like a Professional is to obviously understand the nuts and bolts of buying and selling the currency pairs. Again, this is a uncomplicated yet often overlooked strategy: You cannot buy just for the sake of trading – you have to trade only with the expectation that the currency you would like to trade is going to go up in terms of profit to you.

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All About FOREX 1

::Forex Trading Basics::

There are various areas concern along Forex trading that it is easy to understand. Where is your take off point? What do you need to search for? What products should be tapped? And most importantly, what are the guiding Rules in Forex Trading which can bring a good stream of revenue?

I suppose so many questions, so many thoughts and answers. There will be certain individuals willing to bet their lives for following their own system, whilst others will swear to a different system or a different game plan. This is simply because each person’s aspirations, situations and expertise are different. But in my past exposures, there are universal Rules for Forex Trading that should be implemented to gain success in this trade. In fact, these rules apply to almost any business venture undertaken. I have modified it slightly to be applicable to a Forex trading setting.

Before starting to trade, commit a considerable time and effort in making sure you become as knowledgeable as possible about currency trading. Do thorough research, ask questions and find things out for yourself – do not merely rely on what others articulate. Undertake correct testing of different products and systems before finally beginning to trade on live account. It should be a continuous learning process. This is possibly the most critical of all the Rules for Forex Trading.

To coin an old phrase: “Failing to plan is planning to fail”. You cannot even embark on trading if you have no plan. A plan must include a detailed outline of the trading game plan to be carried out taking into account, the lot sizes, time lines, trading hours, currency pairs traded, profit-taking exit targets, capital preservation strategy, etc.

As soon as your plan is in place, laying down a good system is your key to success. I am not aware of any successful trader without any good trading system in place. Whether a manual or automated system, ensure that the system is sound and then stick to it. This will eradicate subjective trading and provide you a proper mindset to move on.

The Rules for Forex Trading are very simple. But it is not easy to carry out and follow. Keep getting used to your system and you will ultimately gain the benefits. Regularly check your system against the rules and make appropriate changes.

Jason Myers is a professional writer and he writes mostly about day trading the forex market. He’s also interested in writing forex beginner help guides.

All About FOREX

::Forex Secrets Revealed Right Here::

Everyone would like to ‘get rich quick.’ However, not many of us have picked up on those secrets of how to get rich quick. Take note that this is not one of those little get rich quick scams. In fact, when you turn to forex trading, you are at risk of losing your money. Within this article, we are going to give you some forex secrets that you should study and learn before you even try you even put your mind into forex trading.

When we first tried out forex trading without using any secrets years ago, we failed. We just jumped right in there without even giving it a test run. Yes, we lost money and that totally scared us away. When we learned these forex secrets (we’re about to list them below), we started trading again. Yes, our chances of getting more money went higher.

First of all, if you are not able to pay your rent or any of your other bills right now, then don’t jump into the trading system. So many people have a little bit of money and they see dollar signs when they look at the system. They think it’s as easy as just putting money down and getting more back. The truth is, it goes much deeper than that. Remember, when it comes to the trade system, you could end up losing your money you put in, so always take caution.

Emotions have a tendency to run wild in humans. Can you think of any time (involving money) when there is no emotions? It seems we are always full of emotion when money is at present. Whatever you do, during your trading sessions, you should not have any emotions. Emotions involve guilt, greed, happiness, tiredness, sadness and the whole nine yards.

Do you know what gets in the way during forex trading? Those emotions! You know, greed, happiness, guilt and all of the above. Those emotions are human nature and it is hard to get away from them. However, during trading time, you need to do your best you can in order to get rid of them. When you have emotions, such as greed, you will end up losing more money that you have won. So now you know that, there are no excuses for not being succsessful at online forex trading.

Want to find out more about forex secrets, then visit John Eather’s site on how to choose the best forex trading robot for your needs.

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